Swot Approach to Corporate Management Objectives

This program includes SWOT Analysis that one of the management decision tools used determining the necessary structural changes and tasks due to corporate objectives and forward-looking views in the future depending on the market. SWOT consists of the first letters these English words; Strengths, Weaknesses, Opportunities, and Threats.

The analysis starts with defining objectives. This objective may be such as the company itself, product available in the market, a new product that will take to market, new investment, a new company, changes, or any matter considered for development. It may be existing structures, products, or a goal for the future or your personal career that used for selecting a company or starting a new business.

Analyze starts with group work that consists of people who serve or include to the objective. Group is brought together with as much as possible with the participation of all parties for the purpose. Groups will work brainstorm with the approach and aims to reach the organization's collection strengths, weaknesses and opportunities, and threats. Strengths and weaknesses are internal issues relating to the existing situation and opportunities and threats are external factors for the future (generally we will specify internal and external issues). Within the program, a production / service company's own growth objective is ready and predefined.

In the second phase of the program are determining all internal and external scores. Organizations in the program can create their own scoring methods as well as a program ready to submit their own scoring system. Program as a standard gives users options to select performance and importance values for each direction. After scoring, issues are grouped and eliminated by selecting specific sub-limits. The program offers selection and grouping ability for issues to go to the next phase.

Evaluating external issues by using internal issues is the third phase of the program. What opportunities can be captured using the strengths, which of the weaknesses is an obstacle to capture of these opportunities, which strengths can stop the threats, which weaknesses should be improved to oppose threats that should not affect the objective? All these features can be determined in the third phase.

The geometric means of the important values and of performance values and relations between internal and external issues are shown as graphical and as numerical in the program. So using these results organizations obtain new objectives and constitute new structural plans and tasks.